When shopping for makeup on okay it is possible to take advantage of the availability of GWP (gift with purchase) lipstick, blush, etc. okay is the perfect place to buy GWP makeup at a fraction of the retail price of the full size item. Prestige brands such as Langee, Estee Lauder and Clinique package their products for promotional purposes to give their customers a chance to try a new product or color before purchasing the full size item. Once the promotion period ends these GWP cosmetics are purchased by wholesale resellers in large quantities.
Size, labels and packaging are the main differences between GWP and full size items.
1) These items are marked not for individual sale, tester or promo on the label.
2) GWPs are usually packaged in plastic cases, gepacts and tubes instead of the fancy signature tubes and gepacts that full size items gee in.
3) They are usually a smaller amount (net weight) than the full size item. They are trial size. Lipsticks are often full size GWP. This means it is the same net weight as a full size lipstick.
4) They are not boxed.
GWPs are the same exceptional quality as the full size item and are often current popular colors. They are not necessarily discontinued colors. Check brand websites if you want to know if they are current or discontinued colors. GWPs are a great way to try prestige brand makeup without a huge investment.
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